Nita is a seasoned health care product executive with over 30 years experience as an leader in companies ranging from start ups to Fortune 100 companies with industry forward organizations such as Aetna, Kaiser Permanente and Teladoc. She has spent her career working to improve access to patient care while enabling better care delivery through the appropriate use of technology and pragmatic product deployment.  

Nita’s area of expertise includes product strategy, user needs mapping, product market fit identification, roadmap development and execution, technical delivery enablement and new product development lifecycle support.

Nita has been in the enviable position of leading early market solutions around telehealth, AI driven care management, patient portals and PHRs, to name a few. She has served in leadership roles driving new product growth and expansion, product operations enablement, successful product integrations and customer driven product strategy while successfully navigating product delivery to produce award winning consumer and provider facing products during an IPO, zero to MVP product launches and multiple mergers and acquisitions.  What is unique to Nita’s product approach is she understands how to identify the user needs, and then builds products that meet those needs, not just building products that are looking for needs. 

Nita’s passion for “products with a purpose” started back in college where she did her Masters of Industrial Engineering Thesis on “Using Simulation Modeling to Optimize Emergency Department Workflow” at the University of Washington, and she has been pursuing this passion of using technology to solve healthcare access problems ever since.  

Nita lives in NYC and is a mom of an amazing son.  She and her family love travel and have circumnavigated the globe multiple times, the more adventurous the better, and hope to continue to find joy in new places and new faces.